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Article: About Haut tricot

About Haut tricot

Making only what is needed in an age of clothing abundance

We are a made-to-order fashion brand that uses WHOLEGARMENT technology, often called the "3D printer of the apparel industry."

Each item is knitted one by one on machines at our main store after an order is placed, and shipped within a month. We propose a new way of choosing clothes, allowing you to select your own unique colors and designs.

Features

■Color variations available in 60 shades
■Can be worn as separates or combined to create your own original matching set
■Three-dimensional design unique to WHOLEGARMENT
■Size customization also available
■Washable and wrinkle-resistant
■Timeless designs with no sales or discontinued models
■Cost-effectiveness achieved through integrated production

Store Introduction

Okayama Main Store & Factory

At the Haut tricot main store, you can see and touch all of our products in person and try them on.

You can also see our knitting machines in action at the back of the store, where we produce our items.

In cooperation with SHIMA SEIKI MFG., LTD., we handle both design and production in-house. While WHOLEGARMENT products have become more common recently, most are produced through OEM at knitting factories. By investing in our own production facilities, we are able to provide high quality at a low price and achieve continuous product improvement.

‐1-9-67 Omote-cho, Kita-ku, Okayama City, Okayama Prefecture 

About the Operating Company "Du Foyer Co., Ltd."

We have been operating in the fashion industry in Okayama for 50 years and currently run seven stores. In addition to managing stores for Max Mara and TOMORROWLAND, we operate select shops that carry high-end brands such as Margiela and JIL SANDER. Leveraging the discerning eye and trust we have built by handling top-tier products, we are creating a fashion brand like no other.